Hilton launches new Signia brand for meetings and events

Hilton has unveiled a new meetings-and-events-focused brand, Signia Hilton, a portfolio of hotels that it says will “transform the industry for meeting professionals and sophisticated business travellers by infusing state-of-the-art technology and design into every aspect of the guest experience”.

The new global events and meetings brand will comprise a curated portfolio of hotels in top urban and resort locales, including Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.

With a minimum of 500 guest rooms and 7m2 per key of flexible meetings and events space, each Signia Hilton will place state-of-the-art technology, signature dining, design-forward guest rooms and premium wellness amenities at its focus.

Each hotel under the new brand will feature “impressive arrivals”, “unmatched lobby experiences”, modern guest rooms offering innovative technology, a destination bar, a signature restaurant and premium wellness experiences.

Meetings and events spaces are expected to be the signature showpiece of each Signia Hilton. Large ballrooms and pre-function areas will feature smart design paired with the newest technologies, while small to mid-size meeting rooms will feature unique design and technology to spark new ideas and optimise work and collaboration.

Commenting on the birth of the new brand, David Marr, senior vice president and global head, full service brands, Hilton, said: “Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests. After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travellers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry.”

Signia Hilton guests will enjoy benefits of Hilton Honors guest loyalty programme.

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