MITEC takes large steps towards a sustainable MICE future

MITEC pushes the green envelope; aims to reduce its environmental impact and drive sustainability

The Malaysia International Trade & Exhibition Centre (MITEC), the country’s largest exhibition venue, is advocating “green” exhibitions to reduce its environment impact and drive sustainability, and is walking the talk by incentivising event planners and partners.

For instance, MITEC will extend a discount to exhibition organisers and partners should they use biodegradable products at their exhibitions. This is also in line with the the centre’s aim to move progressively towards 100 per cent biodegradable cleaning chemicals for the cleaning of toilets, carpets, glass and floors.

MITEC pushes the green envelope; aims to reduce its environmental impact and drive sustainability

MITEC’s CEO Gunther Beissel said: “Most stakeholders have a personal interest in reducing the environmental impact of their events. Although they increasingly view green issues as adding value to their brand, they also fear it will add additional expenses, time and resources.”

Beissel shared that the centre recently is pushing for a paperless communication method between the centre and its clients and partners, as well as deliver a new level of convenience, through its recently launched event management and coordination platform.

In addition, the venue is investing in an e-event evaluation and feedback digital platform for a seamless and paperless Client Experience Management, which will launch in 2H2019. The culinary team at MITEC has also recently unveiled the use of bio-degradable crockery and cutlery for conference lunches.

At the end of last year, the centre launched #myWorld Programme which supported the development and implementation of minimum standards for sustainable events and exhibitions. The #myWorld Programme encouraged stakeholders to be involved with the venue’s aim to work towards a better planet by reducing their environmental footprint when exhibiting or organising an event.

As a venue provider, MITEC has been awarded with a temporary Green Building Index certificate and is enroute to receive a full certification. The centre is also committed to achieving United Nations Sustainable Development Goals.

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