Eventbrite, a global ticketing and event technology platform that powers millions of events, has added Hong Kong to its global presence and brought with it a raft of new features designed to empower local event creators.
The localised platform at eventbrite.hk will be one of the first in Asia to benefit from Eventbrite’s Publish To Facebook feature – an integration allowing event-goers to purchase tickets directly through Facebook – alongside payment processing in Hong Kong dollars, curated local content and seamless native checkout.
The company’s launch in Hong Kong is further bolstered by a landmark partnership between Eventbrite and Louis Vuitton Hong Kong, which saw Eventbrite power ticket sales for Louis Vuitton’s recent Objets Nomades showcase at Tai Kwun.
The launch of a localised platform in Hong Kong is the latest move in Eventbrite’s Asian expansion, following the company’s debut in Singapore in February.
In a press statement, Eventbrite reported that more than 2.2 million tickets have been processed in Hong Kong since the platform’s inception. The company has observed strong organic growth in health and wellness, food and wine, and music events in Hong Kong, and a generally growing local events industry that is supported by a committed community of event creators.
Eventbrite believes that its opportunity in Hong Kong is fuelled by the city’s growing appetite for live experiences. Research released by Eventbrite in conjunction with Ipsos reveals 84 per cent of Hongkongers attended an event in the past 12 months; with over one-third (37 per cent) of respondents stating they intend to increase the number of events they attend in the next year.
