The St Regis Bangkok has welcomed a new director of sales, Prachaya Basset.
In her new role, she will work closely with both revenue and marketing teams to develop strategic customer segments and maintain overall positioning of the hotel.
Basset brings with her more than 15 years of experience in the hospitality sector, joining from her most recent stint at Mandarin Oriental, Bangkok.
No stranger to the hotel, she was previously with The St. Regis Bangkok as account director from 2012-2013. She has also worked with a number of other luxury brands such as Conrad and InterContinental in Bangkok.