Building on Thailand Convention and Exhibition Bureau’s (TCEB) Redefine Your Business Events branding, the bureau’s Business unit has rolled out its new MICE Thailand Signature campaign which offers exclusive privileges and special discounts to event attendees coming to Thailand.
Some 262 establishments around the Kingdom have come together to dangle perks that encourage event attendees to maximise spending, extend their stay, or combine their business with selected upscale leisure, activities and experiences.
Leading the charge, Nichapa Yoswee, TCEB’s senior vice president – business, said: “TCEB – Business created the campaign to capitalise on Thailand’s world-renowned hospitality, activities and rich culture. Thus, the 262 service providers joining the campaign represent such business as culinary, cafÃ©, hotel, wellness and spa, shopping, show & entertainment, and workshop like Muay Thai and cooking classes.”
Participating service providers include Ratchaprasong Square Trade Association (RSTA), Siam Synergy Trade Association, ICONSIAM, King Power Mahanakhon, Siam Takashimaya, Mega Bangna, Avani Riverside Bangkok, Anantara Riverside Bangkok, Radisson Blu Plaza Bangkok & Hotel, Oasis Spa, Divana Spa, Harnn, Karmakamet Diner, PAUL depuis 1889, ABC Cooking Studio, and Siam Niramit, among others.
“Partnering with private sector under our new branding is aimed at finding creative solutions that will enable return on investment, return on time and return on happiness for overseas MICE travellers. I believe MICE Thailand Signature campaign will achieve that aim,” said Nichapa.
Interested event attendees are invited to register for membership to get a manual, login instructions and selection of activities. A redemption code will be provided for event attendees to use with participating merchants.