Corporate meetings and incentive events held in Seoul will now enjoy greater customised branding and experience support should they qualify for the city convention bureau’s revamped PLUS SEOUL support programme.
For groups of 50 to 199 participants, the improved PLUS SEOUL programme offers cakes and cookies branded with the event owner’s corporate brand while larger groups of 200 to 499 participants can receive customised teambuilding activities and entertainment.
Event branding on buses and photo mosaic walls are granted to groups of 500 to 999 participants, and event videos and on-site Korean cosmetic booths are offered to events with more than 1,000 participants.
These features are in addition to the existing financial, promotional and operational support offered through PLUS SEOUL.
The enhanced features of PLUS SEOUL have already been taken up by recent corporate groups calling at the South Korean capital city.
Manulife Insurance Indonesia, for example, received a customised performance that was designed to tell its corporate story as well as branded commemorative cookies for all 269 participating employees in return for using a Seoul MICE Alliance unique venue.
Meanwhile, Allianz Life Indonesia’s 2,000-pax incentive and meeting programme utilised corporate branding on buses, K-pop performances and access to Dongdaemun Design Plaza.
A Seoul Tourism Organization official said in a statement that there has been a “strong increase in the number corporate groups visiting Seoul from the Asia-Pacific (region) as a result of our PLUS SEOUL campaign and related ongoing efforts to promote our city as an attractive incentive travel destination”.
Continued growth is expected for 2H2019, added the official.