Beyond Asia: Switzerland; Germany; and Calgary, Canada

TTGmice’s weekly round-up of MICE developments outside of Asia-Pacific.

Lake of Gruyère
Lake of Gruyère

Hyatt takes Alila to Europe
Europe will get its first Alila branded resort in La Gruyère, Switzerland, come 2023.

Overlooking a lake, Alila La Gruyère will offer 85 rooms, 27 residences, a golf course and a wellness retreat. It will be located in Pont-la-Ville in the district of La Gruyère, which belongs to the Canton of Fribourg in western Switzerland.

Hyatt, which recently added the brand to its luxury portfolio after acquiring Two Roads Hospitality, announced that an affiliate company has signed a management agreement with Resort 4 SA, owned by Ben Golf Investissements SA, to bring the brand to Europe.

Crystal Interactive expands into Germany
Event tech specialist Crystal Interactive has opened its first office outside the UK, in Düsseldorf, Germany.

Crystal Interactive provide smart badges that can connect delegates at events by touching their devices. Their details are then shared to an app with the delegates name, email and other information.

The company added Smart Wearables to its portfolio last year, which already includes Event App, Audience Response App and Event Registration platform.

Since acquiring IML Interactive in 2017, Crystal Interactive said in a statement that the new office in Germany will allow it to extend the services and support it offers to German and other European-based clients.

Calgary to host 2023 World Petroleum Congress
The World Petroleum Council of Canada and Meetings and Conventions Calgary (MCC) have announced that Calgary will be the host city for the 24th World Petroleum Congress come 2023.

The vote came after months of lobbying member countries: Calgary was competing against Baku, Azerbaijan; Astana, Kazakhstan; Dubai, UAE; and Buenos Aires, Argentina.

Hosting the World Petroleum Congress will benefit Calgary with an estimated CA$65 million (US$49.4 million) economic injection. Over 80 countries will be represented at the event, bringing an estimated 5,000 delegates to the city. The congress will be hosted by both the BMO Centre and Calgary TELUS Convention Centre, and will utilise an estimated 25 hotels.

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