Phuket hoteliers join hands to bring MICE business to the island

Phuket (pictured) promises to enhance any corporate event with cultural discoveries, shopping trips, CSR activities, sightseeing excursions and offshore adventures

The Thailand Convention & Exhibition Bureau (TCEB) and the Phuket Hotels Association (PHA) have come together to unveil a Business Meets Beach campaign, following the signing of an MoU earlier this year.

The initiative will see the association’s 70 member hotels join forces with TCEB to promote Phuket as a premier MICE destination.

Phuket (pictured) promises to enhance any corporate event with cultural discoveries, shopping trips, CSR activities, sightseeing excursions and offshore adventures

As part of the Business Meets Beach campaign, a new promotion has also been launched. Under the Stay Free initiative, 19 hotels across the island will offer a third night completely free, plus a complimentary cocktail reception.

Running from now until October 31, 2019, this offer is valid for groups of 40 delegates or more. Other terms and conditions apply.

The Business Meets Beach campaign will be promoted through cooperative marketing activities, social media updates and fam trips for the trade and media throughout 2019 and 2020.

Building on the success of destination promotions undertaken by TCEB and the Tourism Authority Thailand (TAT), the overall aim of Phuket Hotels Association’s campaign is to double visitor of the island’s MICE expenditure by 2020, while also maximising the benefits to its members and the Phuket economy.

“With its rare combination of stunning scenery and outstanding indoor and al fresco MICE venues, Phuket has everything that professional planners could wish for. But the island is more than simply a venue for meetings and events; it is a giant canvas on which guests can paint their own stories, themed on Phuket’s rich local culture and heritage. This is what makes our island truly special,” said Anthony Lark, president of the Phuket Hotels Association.

“Phuket is home to many outstanding hotels, each of which has its own distinct selling points for the MICE sector. It is also worth remembering that every meeting delegate is also a potential FIT guest who could return with their own family. So by working together and showcasing Phuket’s many attractions, we can create a prosperous future not only for the MICE sector, but for the island’s wider tourism industry,” he added.

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