MHR enhances rewards programme for corporate travellers and booking agents

Grand Copthorne Waterfront Club Deluxe Room

Millennium Hotels and Resorts (MHR) has announced further enhancements and perks to My Millennium – its guest reward programme that was launched in March 2019 – for corporate travellers and travel agent bookers.

As of today, MHR’s Central Reservation System (CRS) are able to accept My Millennium membership numbers from corporate travellers who book with the hotel via a Global Distribution Systems (GDS).

Club Deluxe Room in Grand Copthorne Waterfront, Singapore

Separately, MHR will now award corporate bookings with My Millennium points when travel agents’ book for their customers and update My Millennium membership numbers on the respective GDS systems.

“We have long standing relationships with our TMC partners and we wanted to provide this enhancement as a step to further strengthen our partnership and grow the share of corporate business by awarding loyalty benefits through this channel,” said Saurabh Prakash, group vice president, digital marketing, loyalty & distribution.

The awarding of My Millennium points for corporate rates is a step for MHR to further grow market share in the corporate market. The MHR sales team will also engage key procurement contacts in their corporate accounts in support of agreed rates and programmes. Supplier relations contacts at MHR’s TMC partners will also be updated.

Sponsored Post