Thailand Convention & Exhibition Bureau (TCEB) has partnered with Thai Airways (THAI) and THAI Smile Airways to launch an APAC MaxiMICE campaign for the next fiscal year (October 2019 to September 2020).
The APAC MaxiMICE campaign consists of three levels ‚Äď Silver, Gold and Platinum ‚Äď for groups of 40 to 500 tourists from the 15 APAC countries travelling to Thailand on THAI and THAI Smile flights, and who stay in the Kingdom for at least two nights.
Under the campaign, certain privileges will also be offered, for instance, special airfare, complimentary air tickets, additional five kilograms of baggage allowance, priority boarding, pre-assigned group seating, special advanced group check-in, onboard announcement and customised seat covers. Other privileges include the VIP fast track or MICE lane at Suvarnabhumi Airport and cultural performances.
The 15 Asia-Pacific countries included in the campaign are Singapore, Malaysia, Indonesia, Philippines, Cambodia, Laos, Myanmar, Vietnam, Australia, New Zealand, Japan, Taiwan, Hong Kong, China and India.
Reservations under the campaign can be made from now until August 31, 2020 for travel beginning on January 1, 2020 until September 30, 2020.
Chiruit Isarangkun Na Ayuthaya, TCEB’s president, said that this campaign aims to expand the market segment and corporate market in Asia-Pacific countries, which is the primary market for Thailand’s MICE industry.
Earlier in 2019, TCEB collaborated with THAI to launch ASEAN MaxiMICE campaign for four South-east Asian countries: Singapore, Malaysia, Indonesia and Philippines. This earlier campaign attracted over 1,000 MICE tourists to Thailand; generating 73 million baht.
‚ÄúTCEB will hold the Thailand MICE roadshow to boost this campaign in Australian and Chinese markets in February and March 2020, with fam trips organised to destinations in THAI and THAI Smile‚Äôs route network. Furthermore, the Thailand Incentive and Meeting Exchange (TIME) 2020 will be organised with the goal of positioning Thailand as the main MICE destination for the APAC region,‚ÄĚ added Chiruit.
TCEB expects the new APAC MaxiMICE campaign to bring approximately 15,000 APAC MICE tourists to Thailand.
In fiscal year 2019 (October 2018-September 2019), 1.2 million MICE tourists from APAC headed to Thailand, equivalent to a 91.2 per cent of the entire MICE inbound.