Millennium Hotels and Resorts (MHR) has partnered with digital business events platform HXE to strengthen its global meetings and events business through technology integration and expanded access to corporate customers.
The partnership will connect MHR’s portfolio of more than 145 hotels across 80 destinations with HXE’s platform, allowing participating hotels to receive qualified enquiries while streamlining lead generation, enquiry management and follow-up.
MHR said the collaboration supports its strategy to strengthen its presence in the global meetings and events sector while improving the sourcing and management of business events. HXE’s network includes more than 150,000 hotels and venues and over 400,000 corporate clients.
The partnership will begin this month, with an initial focus on driving business events demand across selected MHR properties worldwide.
Cinn Tan, chief commercial officer of Millennium Hotels and Resorts, said: “China’s outbound MICE sector continues to present significant commercial opportunities, as corporates and associations increasingly look for trusted hotel partners that can support their business needs across international destinations.
“This collaboration supports our Where Business Connects proposition by connecting high-intent planners with our hotels, meeting spaces and destination expertise, helping us convert more opportunities and deliver stronger value for our owners, partners and clients.”
