Claudia Sagripanti enlisted to steer EEAA into the future

The Exhibition and Event Association of Australasia (EEAA) has appointed Claudia Sagripanti as chief executive. She will commence her new role on February 17, 2020.

During her career, Sagripanti has cut her teeth in events and exhibitions; and more recently in media and digital technology. She was previously the CEO of Publishers Australia – the trade association representing leading B2B and B2C publishers – and managed the events and awards of the Australian Data-Driven Marketing Association.

She also led the development of professional standards in online and mobile advertising in Australia for the Australian Interactive Media Industry Association, and is currently on the advisory board for the International Social Media Association.

Sagripanti has also spent time with the Macquarie Bank and more recently with Optus as business programme manager delivering digital transformation and new technology pilot projects, and developing project management value creation frameworks.

Joyce DiMascio, the previous chief executive, stepped down from her role at the end of December 2019 to take up another position in the events and hospitality industry.

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