â€‹The â€‹Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) celebrated its 40th-anniversary at Singapore EXPO & MAX Atria last Thursday, and unveiled a new logo to represent the growth and transformation of the association.
The new logo comprises of the SACEOS signature globe icon, now transformed into five global rings, each representing MICEE (Meetings, Incentives, Conventions, Exhibitions and Events).
Aloysius Arlando, president of SACEOS, explained that the rings are “progressively refined into a circle/globe, symbolising SACEOSâ€™ transformation over the past 40 years, adapting and continually changing. The little red dot (in the logo) pays homage to our objective of making Singapore the best venue in Asia”.
“Collectively the logo expresses SACEOSâ€™ vision, conveying the sense that the global MICE industry is not static, but an ever-changing journey,â€ť he shared.
The SACEOS40 Pioneering Awards were also presented at the event to inspiring industry professionals in the community, individuals with outstanding contributions and companies with exemplary examples of future-making events that are changing the global MICE landscape.