Photo of the day: SACEOS gifts itself a new logo for 40th birthday

Past presidents of SACEOS were honoured at the ceremony, each receiving an award from current president Aloysius Arlando (sixth from left) and senior minister of State for trade and industry and education, Chee Hong Tat (sixth from right)

​The ​Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) celebrated its 40th-anniversary at Singapore EXPO & MAX Atria last Thursday, and unveiled a new logo to represent the growth and transformation of the association.

The new logo comprises of the SACEOS signature globe icon, now transformed into five global rings, each representing MICEE (Meetings, Incentives, Conventions, Exhibitions and Events).

Past presidents of SACEOS were honoured at the ceremony, each receiving an award from current president Aloysius Arlando (sixth from left) and senior minister of State for trade and industry and education, Chee Hong Tat (sixth from right)

Aloysius Arlando, president of SACEOS, explained that the rings are “progressively refined into a circle/globe, symbolising SACEOS’ transformation over the past 40 years, adapting and continually changing. The little red dot (in the logo) pays homage to our objective of making Singapore the best venue in Asia”.

“Collectively the logo expresses SACEOS’ vision, conveying the sense that the global MICE industry is not static, but an ever-changing journey,” he shared.

The SACEOS40 Pioneering Awards were also presented at the event to inspiring industry professionals in the community, individuals with outstanding contributions and companies with exemplary examples of future-making events that are changing the global MICE landscape.

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