Seoul Convention Bureau (SCB) has rolled out a new PLUS SEOUL programme to further help the business events industry in Seoul recover once the Covid-19 situation blows over.
For one, SCB has lowered the minimum number of international participants required to apply for the programme from 500 to 200, in order to support more corporate events. As for postponed conferences that will still be held in 2020, they will also be offered 10 per cent more in pre-approved financial support.
Meanwhile, corporate meetings and incentives have had their minimum number lowered from 50 to 20, with one extra benefit to be added on top of the benefits already selected by the company.
Customised programmes will continue to be a core part of the PLUS SEOUL programme, but there will also be fresh set of added options such as Seoul Customized Welcome Drinks, On-Spot Photo-booth, Food Trucks, AI Robot Rental and Event App Development services. The programme also extends its welcome to companions of business events participants with one-day tours and meal cards.
SCB is also reinforcing its partnership with other cities in South Korea, although the signing of MoUs are currently on pause due to the outbreak. Four more destination partnerships were slated to be added this year, in addition to Gwangju.
As long as a group has more than 20 international participants, whether they are in Seoul for a conference, meeting, incentive or exhibition, they are eligible to apply for this programme. Requirements include a one-night stay in Seoul.
On the stakeholder end, in early February SCB set up a Seoul MICE Support Center â€“ with professional consultations in various fields â€“ to aid the private sector and associations face up to the Covid-19 challenge.