Singapore-based creative content development agency in events and media production, Aux Media Group, has unveiled its newest facility ‚Äď Aux Immersive Studio.
The studio has been billed as an environment that merges physical and virtual events, through Extended Reality (XR) technology and game engine systems.
Aux Immersive Studio is a 4000 square-foot space, equipped with state-of-the-art XR equipment, motion trackers, multi-cameras, as well as modern live-streaming capabilities. This set-up allows environments and graphics (for example lifelike animations or data overlays) to be rendered in real-time around the presenter.
Unlike traditional formats of presentation where the presenter needs to memorise tracking patterns, XR creates graphics that are also visible and interactable on the live-set by the presenter, allowing for more engaging visual content and more dynamic storytelling.
Viewers watching behind their screen will be able to see CGI animations and lifelike set side-by-side with the actor or presenter, delivering a seamless 360-degree visual experience that is three-dimensional.
‚ÄúTraditional digital experiences don‚Äôt cut it anymore. To allow brands to engage better and share their messages, we need to push the boundaries of storytelling in the digital realm. With Aux Immersive Studio, we are bringing XR technology to Singapore and integrating it with our capabilities in existing technologies, to widen the scope of what is creatively possible. This will allow for new opportunities and tailored solutions to bridge brands and organisations with their communities,‚ÄĚ said Choong Chyi Kei, chief executive of Aux Media Group.
Aux Immersive Studio is powered by Aux Media Group‚Äôs partnership with UK-based creative technology company Disguise, and Japanese audio-visual leaders Yamaha and Panasonic.