Melbourne Convention Bureau (MCB) has rolled out a new in-language website and set up two Chinese social accounts WeChat and YouKu.
Chinese-speaking decision-makers, influencers and planners can now also communicate directly with MCBâ€™s local team in Shanghai through WeChat.
The new in-language website and presence on WeChat and YouKu feature relevant and engaging content; from information about MCB and its services, local knowledge to support planning a business event in the destination, to sample incentive programs, case-studies of successful programmes and the latest news on Melbourne incentive travel and business events.
MCB chief executive Julia Swanson said the website and social tools were the latest additions to the companyâ€™s ongoing and active strategy to engage with Chinese clients and demonstrated the bureauâ€™s commitment to the region.
â€œWhile they may not be able to travel now, the appeal of Melbourne and Australia to the Chinese planners remains high. These assets, in conjunction with our in-market team and our regular Event Planner webinars will enable the bureau to strengthen existing connections, create new and meaningful relationships, and future business opportunities.”
China is the top visitor market for MICE groups to Victoria. Over the five years pre-Covid-19, MCB welcomed 23,000 delegates from Chinese MICE groups to Melbourne injecting A$100 million (US$77 million) in economic contribution to the Victorian visitor economy.