Photo of the day: ICC Sydney actives virtual solution for medical conference

designing its event resourcing with ‘dual purpose’ roles

International Convention Centre Sydney (ICC Sydney) adapted to changes in Sydney’s restrictions by swiftly converting The Royal College of Pathologists Australasia (RCPA) Pathology Update 2021 into a completely virtual event.

“The detailed planning of the conference and exhibition allowed ICC Sydney to transform the event from hybrid to 100 per cent virtual in just 48 hours,” revealed ICC Sydney’s CEO Geoff Donaghy.

ICC Sydney helped to design the event resourcing to have ‘dual purpose’ roles

He added that “the ongoing flow of information to association members, business and all organisations is arguably ever-more important during a crisis”.

The digital event scenario was built into early event plans to activate a seamless transition of the Pathology Update from a hybrid event, complete with keynote speakers, workshops, breakout sessions and exhibition content

All 180 of its presenters were moved from on-site to virtual, which saw an attendance of 1,220 medical and health professionals across the nation. The event also utilised the ICC Sydney Connect platform, and some 30 ICC Sydney team members were also on-site to ensure the smooth running of the event.

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