The Tokyo Convention & Visitors Bureau (TCVB) staff member is one of the few certified Digital Event Strategists in Japan. She recalls her pursuit of the Professional Convention Management Association certification
What motivated you to obtain the certificate?
Since the Covid-19 pandemic started, TCVB has been seeking the best solutions for hybrid events. We aim to provide support and advice for conference organisers facing challenges. We also host various seminars, so we need to learn how to improve them. As the Digital Event Strategist course systematically teaches the technologies and strategies of virtual events, I thought it would guide us towards the best solution.
How did you balance your work duties and study?
The course is on-demand, so I planned my work and study schedule out in advance. All the videos had captions, so it made my learning more accessible.
What were the most interesting and challenging aspects of the course?
It was interesting to learn about the content strategy and digital marketing. I think it will help me understand organisers’ needs and challenges. As I was not so familiar with marketing, I had to look up some terms, but it is always good to learn something new.
How will you apply your learnings to work?
I will offer advice to our clients, stakeholders and internal team planning hybrid events. I think hybrid events will continue to remain an industry-wide expectation, and we need to keep up with the latest technologies and trends. We will endeavor to attract conference participants to Tokyo, both online and onsite.