Singapore’s hospitality players concentrate efforts on rebuilding MICE demand

Mandarin Oriental, Singapore progressive approach to meetings to drive better results

Hospitality players in Singapore are tailoring engaging and differentiated packages to recapture large-scale events, as well as the greater meetings and corporate events segment.

According to Christopher Kang, director of commercial strategy, Mandarin Oriental, Singapore, his property is “curating an all-encompassing experience for the MICE segment with its Mindful Meetings programme”.

Mandarin Oriental, Singapore takes a progressive approach to meetings to drive better results

The Mindful Meetings programme, he elaborated, was “specially tailored for business and corporate meetings and events”, and is “based on five key principles – Nourishment, Movement, Stillness, Connections, and Wellbeing”.

For instance, Nourishment means that meeting menus at Mandarin Oriental, Singapore, are built around fresh food that nourishes the body and brain; while Movement includes yoga and stretching sessions during breakout sessions.

Edward Chew, senior vice president, sales and marketing, Resorts World Sentosa (RWS), reckoned the property is in good stead to cater to the emerging wave of sustainability conscious visitors too with its Eco-MICE packages.

For example, RWS provides clients with the option to hold events at a venue with the best green practices, which range from meals being served in sustainable packaging to using reusable pens and recycled paper during events.

As for Cinn Tan, chief sales and marketing officer, Pan Pacific Hotels Group (PPHG), the hospitality player is also intensifying efforts to drive demand as border controls into Singapore have eased.

For instance, PPHG was the official hotel partner for the recently-concluded HSBC Singapore Rugby Sevens, where Pan Pacific Singapore hosted the 16 participating teams, and offered special discounts on stays and dining experiences for ticket holders and groups.

“With more large-scale events returning to Singapore, we are in discussions with more partners to channel more business for our properties. Being part of such events will help us to raise the profile of our properties on the world stage,” Tan told TTGmice.

Meanwhile, aside from driving demand in its corporate and business events segments, Shangri-La Group has gone the extra mile to provide international guests with complimentary AIG Covid-19 emergency medical coverage and access to around-the-clock emergency travel assistance services during their stay, providing planners with greater peace of mind.

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