Melbourne Convention and Exhibition Centre (MCEC) has released the first in a series of videos showcasing a team member behind the scenes.
The first episode features sustainability manager Samantha Ferrier as she takes viewers behind MCEC’s ambitious five-year sustainability strategy. The strategy has drawn praise from across the industry for its uncompromising commitment to minimising environmental impact and creating actionable solutions for generating substantial industry change.
Ferrier has spearheaded several successful waste reduction and recovery initiatives at MCEC to date, including commitments to eliminate unnecessary and single-use plastics and divert 90 per cent of waste from landfills by 2025, as well as the goal of becoming completely powered by renewable energy by 2028.
Future videos in the series will feature digital event manager Mark Higgins and executive pastry chef Alessandro Bartesaghi showcasing their expertise, with more to come throughout the year.
Developed in collaboration with Melbourne video production agency Monster and Bear, the series will run as part of a multi-channel marketing campaign supporting MCEC’s wider Home of the unconventional brand campaign.