The Melbourne Convention Bureau (MCB) has unveiled its latest inspiration tool – the interactive e-guide.
Directed at event owners, planners and attendees, the first edition of the Melbourne e-guide provides a snapshot of why Melbourne is a coveted destination for domestic and international conferences.
Offering videos, images, product descriptors, hyperlinks and 360-degree experiences, the interactive map assists in familiarising users with how to make the most of their time in Melbourne. This new tool provides the opportunity to create custom conference and event participant tours once the user is in the city including a real-time directional feature accessible via mobile phones.
MCB chief executive, Julia Swanson explained the Melbourne e-guide was “developed following audience research”, where event planners and delegates desire short and inspiring content.
“The key to an extraordinary event is more than just getting the right venue and accommodation, it’s the connection between the event, the host city, and its exciting offerings,” Swanson added.
