EventX, an Asian-focused event SaaS company providing event technology and event management solutions for businesses, has acquired Toasty, a meeting platform that helps engage people in meaningful conversations.
Founded in 2020, Toasty was designed to bring interactive workshops online. Used by over 16,500 participants and available in over 25 countries, the video meeting platform is poised to bring back human connection in a digital world.
Through this strategic acquisition, EventX will continue to broaden the product range and maximise its capabilities in hybrid event solutions. This will also help accelerate the company’s strong growth across its hybrid event management solution, and its recently launched metaverse-enablement solution to strengthen the value proposition for both Asian clients and partners.
To address the event industry’s needs of increasing the quantity and quality of attendees acquisition, EventX also recently rolled out a new “Attendee Generation” offering as a marketing hacking tool for event organisers.
With information such as the company size, profile and job title of potential prospects, the function helps organisers to get more target audiences to join their events. It also aims to enable event organisers to get familiar with the notion of a well-defined persona and segmenting, personalising and ultimately connecting more attendees with the right value.