Salesforce event lead Gareth Kelly has been confirmed as the first keynote speaker for IBTM World 2022, taking place at Fira, Barcelona, later this year from November 29 to December 1.
As senior director and head of strategic events Europe, the Middle East and Africa (EMEA), Kelly is also responsible for overseeing EMEA at its Dreamforce event. The 2022 event welcomed 150,000 attendees, both in person and on its digital platform Salesforce+, representing over 100 countries, and showcased innovations that turned its audience of attendees into fans.
During his session, Kelly will explore how Salesforce uses its events to bring better business results and create meaningful cultural experiences for businesses.
Additional expert speakers confirmed for IBTM World include Tom Roach, vice president brand strategy at Jellyfish, who will present a talk entitled In a World of Change, what won’t? The 7 Principles of Effective Brand-Building Creativity. During his segment, Roach will address that although marketers are fascinated with change and the technology that is driving it, there is something more important that never changes: the human brain – the hardware that all this new technology runs on.
Next, Despoina Zachariadou, lead immersive UX Designer, creative technologist VR/AR, and creative director at Jack Morton Worldwide will give the lowdown on the metaverse and why it matters.
Adolfo Pahissa Lopez, who leads the experience design team as head of creativity for technology trend forecasters at NTT DATA Europe & LATAM, will then investigate why it is vital to adapt and meet the expectations of Gen Z in order to survive and thrive in today’s market.
On IBTM World’s Accelerate Stage, which showcases interactive discussion, new ideas and inspirational short talks, Grant Dudson, creative director at Chorus, will be present to discuss event technology past and future.