The island country rewards those curious enough to look a little deeper and go a little further with authentic cultural connections, revitalising nature, and transformational experiences
Brought to you by Business Events New Zealand
The pandemic has given rise to the need for transformational travel after the prolonged period of border restrictions. Post-lockdown, engaging in unique cultural experiences will provide travellers with an authentic window into people and places.
Meaningful connections can be made by exploring somewhere new and inspiring, or being immersed in nature with activities that both revitalise the visitor and the environment.
The logical next step for the sector is therefore organising transformational events.
Tourism New Zealand’s first 100% Pure New Zealand global campaign post-lockdown, ‘If You Seek’, showcases how the island country rewards those curious enough to look a little deeper and go a little further to discover more authentic, meaningful connections.
This extends to conferences and incentives, with an emphasis on the activities that can be added to an agenda that is far from generic.
René de Monchy, chief executive of Tourism New Zealand, explained: “Aotearoa New Zealand is a place for those who pursue meaningful connections with culture, people, and the environment.
“Those curious manuhiri (visitors) are rewarded with a rich experience of our beautiful country and are met with manaakitanga (a deep expression of hospitality and reciprocal understanding/connection). These are visitors whom we think will explore more deeply and ultimately contribute to New Zealand’s tourism sector in ways beyond the economic benefit.”
A sneak peek at creating an incentive with a difference in New Zealand:
Cultural connection: Delegates can experience the thrill of facing a traditional Māori powhiri welcome or accepting a wero (challenge). Incentive groups can learn about and take part in the storytelling of a haka or poi dance. Engaging with New Zealand’s indigenous Māori culture can also provide a platform to expand on your organisation’s own culture and values.
Revitalising nature: The idyllic nature of New Zealand’s diverse landscapes amazes and inspires. Making positive event choices, such as opting for the forest zipline that ploughs profits back into pest eradication, or the whale and dolphin safari that contributes directly to marine conservation, means that these experiences are protected for future generations.
Embracing the unique: Great places to dine at, comfortable spaces to sleep, and convenient means of transport are essentials to the smooth running of an event. But why not elevate the experience further?
From venues nestled among the native bush, cooking your meal in a geothermal pool, or taking a jet boat transfer to get from the airport to the hotel, every unique adventure can add to a memorable event.
Indeed, seeking the extraordinary options that will ensure a transformational event adds value to a programme already packed with amazing activities, innovative content and stunning scenery.
If you seek more from your next conference or incentive, visit businessevents.newzealand.com.
Find out more about the funding and support available here.
