The Ad Museum Tokyo, the only museum in Japan dedicated to the promotion, study and understanding of advertising and marketing, is now available to business events groups by reservation.
The Shimbashi-based facility is designed so visitors “may encounter new ideas and fresh discoveries”, according to its managing foundation. Its main feature is a permanent exhibition displaying about 330,000 advertising and marketing materials of all kinds, from coloured woodblock prints dating from the early 17th century to posters from recent years.
By looking at advertising exhibits for the same products that were delivered in different regions of Japan, visitors can also consider how advertising campaigns are created based on people’s possible needs, interests and attitudes.
The Ad Museum Tokyo also has special temporary exhibitions, a library, an audiovisual booth and a digital table, where it is possible to watch TV commercials spanning the 1950s to the present day.
According to the foundation, each exhibit has been selected for its “lasting impression”, whether “entertaining, surprising, moving or thought-proving”, making this museum a particularly good incentive or teambuilding option for advertising and marketing groups or other creative teams.