HKTB mounts two-city roadshow for Indian MICE planners

Indian MICE planners were provided with an update of Hong Kong and its products

The Hong Kong Tourism Board (HKTB) recently organised a MICE-centric roadshow to Mumbai and New Delhi, to provide the latest updates about the destination’s developments and tourism opportunities to Indian event planners.

The series of roadshows marks the tourism board’s first physical event after a pandemic-induced gap of three years.

Indian MICE planners were provided with an update of Hong Kong and its products

“The importance of the Indian MICE segment can be gauged from the fact that even though India has not been among the top 10 visitor source markets for us but when it comes to MICE it is among the top five source markets. Through these roadshows we educated Indian MICE planners on the new experiences we have to offer in segments like art and culture, culinary tourism, the great outdoors, upgraded theme parks and MICE venues,” said Puneet Kumar, director, South Asia & Middle East, HKTB.

New products in the pipeline include 11 skies by New World K11, touted as Hong Kong’s largest hub for retail, dining and entertainment, next to the airport; and Kai Tak Sports Park, an upcoming venue that can host large concerts.

“We also have an exciting calendar of sporting events in the line up like Hong Kong Sevens 2023 – the city’s premier rugby tournament, which we will promote in India. Indian carriers, Vistara and IndiGo are expected to soon resume flights to Hong Kong. This will provide a major boost to our growth plans in the Indian market,” said Kumar.

HKTB is also planning to organise a mega fam trip for Indian travel trade partners in 1H2023.

Over 140 Indian event planners and meeting organisers attended the roadshows, where HKTB’s delegation comprised 18 trade partners including Cathay Pacific Airways, Hong Kong Disneyland Resorts, Ocean Park Hong Kong, Ngong Ping 360, hotels and DMCs.

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