The Melbourne Convention Bureau (MCB) has launched the second edition of its interactive Melbourne e-Guide.
Special features include how to create first-class VIP experiences at iconic venues such as the Melbourne Cricket Ground, Flemington and Melbourne & Olympic Parks, to learning how to weave a business event or itinerary programme around one of Melbourne’s major events such as the Australian Formula 1 Rolex Grand Prix.
Event planners will also be able to learn about Melbourne’s new venue offerings for major business events; benefit from an update on the city’s Accor properties; receive tips for hotels with twin-share rooms to consider; and product and venue ideas to take their event to the next level.
Meanwhile, the embedded interactive map in the e-Guide enables event owners, planners and attendees to plan their trip and create custom itineraries for site inspections, delegate tours and pre-and-post conference travel, with the aid of videos, images, 360-degree experiences, product descriptors and hyperlinks.
Offering geographic location or category search functions such as Eat, Play, Relax, Conference and Caffeinate, the map is an effective way to familiarise users with how to maximise their time in Melbourne and provides real-time directional features accessible via mobile phones to help guide users through the city.