Photo of the day: Tourism New Zealand rewards trade partners with destination experience

The group on the Hobbiton Movie Set Tour

Tourism New Zealand recently concluded its first global trade incentive campaign, off the back of its latest If You Seek global campaign.

As part of a concerted effort to support tourism recovery in New Zealand, Tourism New Zealand has been actively increasing its trade initiatives across markets. The first-of-its-kind incentive campaign was launched to encourage trade partners to seek more and enhance their destination knowledge of New Zealand. To qualify, participating travel sellers were required to participate in activities and utilise the marketing resources in-market for a chance to join a trade familiarisation trip to New Zealand.

The group on the Hobbiton Movie Set Tour

From April 17-22, 2023, travel sellers from Australia, Germany, Japan, North America, Singapore, South Korea, India and the UK visited the North Island and participated in experiences ranging from a private tour of Maungatautari (Sanctuary Mountain) and Hobbiton Movie Set Tours, to a bath in Hell’s Gate Geothermal Reserve and Mud Spa and a guided tour around Waitangi Treaty Grounds.

“Our trade partners are some of our most valuable advocates when it comes to driving in-market presence and preference for New Zealand. Destination knowledge is crucial to what they do, and we hope this experience in New Zealand has left them with a deeper appreciation and understanding that will be translated in how they position New Zealand to their customers in the market,” shared Gregg Wafelbakker, general manager, Asia, Tourism New Zealand.

Aaron Gilden, head of sales, South & South-east Asia, UK & Europe, Air New Zealand, added: We hope the experience will help our trade partners generate more meaningful conversations and interest around New Zealand. As the airline partner, this campaign opened opportunities for us to better engage with our partners and in turn, strengthen our show of what Air New Zealand has to offer.”

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