Rising Polish interest in Asians destinations shines at IT&CMA

IT&CMA has witnessed a spike in attendance from Polish buyers this year, who have interest in various Asian destinations and experiences.

Iwo Iwandzijski, business development manager of Polish DMC Orpheus Business & Luxury Travel, told TTGmice: “We are primarily seeking partners from Thailand, Cambodia, Vietnam, and the Philippines who can provide luxury accommodation and high-end sector services, as well as authentic local culinary experiences.”

Polish buys are keen in various Asian destinations presented at IT&CMA 2023

Adam Krzysztof Janik, director of Ster, a Polish DMC specialising in eco-agrotourism, said his focus was on “luxury, five-star, and culinary programmes” with a focus on quality service and locally-sourced ecological farm-to-table dining projects that feature organic products. His agency has a distinctive focus on business events, health tourism, and culinary and culture trails.

Rafal Baranski of Student Travel, one of Poland’s largest student offices, and a second-year attendee at IT&CMA, highlighted a growing demand for trips to Asia from Poland, noting the enthusiasm of Polish buyers – some of whom were at the show for the first time – to forge partnerships and seize opportunities at IT&CMA.

“People are really looking for trips to Asia from Poland, so we are here to see what we can do,” he said.

Zuzana Adamson, director of MICE Central & Eastern Europe (CEE) – a B2B media – also observes heightened interest from CEE countries, particularly Polish buyers, in Asian destinations. Adamson expressed optimism about the potential for increased flight connectivity between South-east Asia and Europe to bolster this burgeoning interest.

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