The Singapore Tourism Board (STB) has named Markus Tan as the regional director for India, Middle East, South Asia, and Africa (IMESA), effective January 1, 2024.
In his new role, based in Mumbai, Tan will spearhead STB’s initiatives in promoting Leisure and Business Travel & Meetings, Incentives, Conventions, and Exhibitions (BTMICE) in the IMESA region. He will oversee travel promotions, public relations, and marketing, and drive developmental efforts to enhance Singapore’s position as a premier travel and business destination.
A veteran of STB, Tan has dedicated 18 years to the organisation in various pivotal roles. He was most recently the director for World Expo where he led the whole-of-government efforts to conceptualise, develop, and operate the Singapore Pavilion at Osaka World Expo 2025.
