The International Café & Beverage Show (ICBS) 2024 will be returning to the Kuala Lumpur Convention Centre from May 23-25, 2024.
The exhibition, which is focused on speciality coffee, drinks, F&B products, café lifestyle, café furniture, design and technology, saw the participation of 250 brands from seven countries last year.
Anticipating significant growth, ICBS 2024 organisers’ Montgomery Asia are projecting a substantial increase to over 450 brands presented by 160 exhibitors, and have booked larger halls providing an extra 60 per cent space for exhibitors.
This year’s three-day show is projected to attract over 12,000 visitors, which will comprise trade visitors for the first two days, plus trade and general visitors on the final day of the show which is open to the public.
The tradeshow will be beefing up its educational and knowledge-sharing content this year. Montgomery Asia has teamed up with the Barista Guild Asia to deliver skills-based barista training and conference content, and expanded the programme for ICBS Café Talk Zone directed at exhibitors.
Also returning to ICBS 2024 is the Roasters Pavilion. This Pavilion is designed to provide many smaller coffee roasters with a cost-effective option to showcase their unique coffee flavours to as many people as possible during the show. Due to the popularity of the Roasters Pavilion in 2023, it has been expanded by 50 per cent for the 2024 show.
Lastly, ICBS 2024 will also host the annual semi-finals and finals of the Malaysia National Coffee Championship, organised by the Malaysia Specialty Coffee Association. The winning baristas will go on to compete at the 2024 World of Coffee Championships.
