AIME returns for a bigger, better event in 2024


The 31st edition of the Asia Pacific Incentives and Meetings Event (AIME) is readying to hold the biggest AIME in a decade.

The event, to be held from February 19-21, 2024, in Australia at the Melbourne Convention and Exhibition Centre, will host more than 600 buyers from around the world, and welcome 3,500 visitor buyers and 570 exhibitors from various business events sectors.

The Melbourne stand at AIME 2023

AIME’s event director, Silke Calder, shared: “More than 600 Hosted Buyers will attend AIME 2024, which is an amazing growth of 51 per cent on 2023. We will host buyers from Australia, New Zealand, South-East Asia, North Asia, India, US, Canada, Europe and UK.

The number of exhibitors has also grown by 63 per cent. International destinations attending AIME for the first time since the pandemic include Fiji, Korea, Macau, US, Canada, Sri Lanka, Vietnam, India, Maldives, Italy, Malta, Norway, Monaco and UK/Ireland.

They join countries including Japan, New Zealand, Hong Kong, Malaysia, Indonesia, Thailand, Singapore and Africa returning to the AIME showfloor. In total, 33 countries will be represented at AIME in 2024.

Every state in Australia will also be represented at AIME next month.

This year’s AIME will also see several new components, such as a dedicated zone for the world’s boutique experience makers, which will showcase more than 20 operators offering customisable experiences.

An official AIME podcast will also be launched. Episodes will be recorded live at AIME 2024 in collaboration with AIME’s podcast production partner, Connected Event Group, in its podcast studio on the show floor.

“The podcast aims to take listeners behind the scenes of the dynamic and ever-evolving world of events. Join us as we delve into the latest trends, share expert insights, and explore innovative approaches shaping the future of the industry,” Calder elaborated.

Another new zone for 2024, the DMC Network will bring together destination management companies from all over the world.

Kicking off the three-day event on February 19, AIME’s Knowledge Program is themed “The 4Ps of GLOCALISATION”, with two keynote speakers award-winning marketing executive Lisa Ronson and bestselling author; and TV host and founder of the 100 Things movement Sebastian Terry.

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