The Kuala Lumpur Convention Centre (the Centre) is poised for a remarkable year in 2024, having already secured 65 per cent of its revenue target for the year.
The Centre has kickstarted 2024 with confirmed bookings for 37 conventions and 50 exhibitions and these numbers are expected to increase as more national conferences and exhibitions, short lead meetings and events are confirmed during the year.
Events that have already been confirmed for 2024 include the Ancaro Imparo Dental Conference; International Café & Beverage Show; 21st AILA World Congress; European Society for Radiotherapy and Oncology meets Asia; International Surgical Week; Aesthetic Medicine & Surgery Conference & Exhibition; and International Union of Architects Forum.
In 2023, the Centre hosted 1,724 events which was the highest number since 2014. These events attracted more than 1.3 million delegates to the Centre and contributed to an estimated RM656 million in economic impact for Kuala Lumpur and Malaysia.
John Burke, general manager of The Centre, stated: “Based on industry trends and the bookings the Centre has already secured, 2024 will be a strong year for international conventions and exhibitions. Our focus for the year and moving forward, is not so much about expanding the number of events we host, but on maximising the opportunities events bring, whether in trade or economic impact.”
Earlier this month, the Centre was honoured EarthCheck Gold certification. EarthCheck Certified is the world’s leading science-based environmental certification and benchmarking programme for the business events and tourism industries. As part of a comprehensive five-year process, the Centre was independently audited and benchmarked by experts on its performance in many areas including energy, water, waste, paper and cleaning.
According to EarthCheck, the Centre is the first business events and tourism venue in Malaysia to achieve gold-level certification.
Burke added: “Our sustainability transformation and commitment to low or zero carbon events is a major part of our strategy both this year and into the future. Our investments in sustainability, which include everything from waste management, energy efficiency, sustainable sourcing and more, have made the Centre a rock-solid choice for clients and organisers looking to minimise the environmental impact of their events and are already paying dividends in attracting new corporate and government events. Our dedicated sustainability working team and manager will continue to drive our sustainability progress in the coming year.”
