The King Abdullah Financial District Development and Management Company (KAFD DMC) and ASM Global have signed a strategic partnership, which will see ASM Global operate and manage the King Abdullah Financial District (KAFD) Conference Centre in Riyadh, Saudi Arabia.
The state-of-the-art facility is capable of hosting various types of events and conferences. The Conference Centre includes a 1,215m2 banquet hall which can accommodate up to 800 guests, a 600-seat auditorium with full lecture and cinema support, and several outdoor plazas. Event spaces also come equipped with operable walls and retractable projection screens, allowing for different configurations and digital networking.
The LEED Gold certified Conference Centre is designed by American architectural, urban planning and engineering firm Skidmore, Owings & Merrill (SOM), and inspired by Saudi Arabia’s desert landscape.
The venue is part of the 1.6 million square metres KAFD mixed-use business district which is owned and managed by the King Abdullah Financial District Development and Management Company (KAFD DMC), a wholly-owned subsidiary of the Public Investment Fund (PIF).
Gautam Sashittal, CEO of KAFD DMC, stated: “… Notably, Saudi Arabia’s tourism sector has recently elevated its 2030 target to host 150 million visitors, a substantial increase from the initial goal of 100 million. Riyadh, in line with a steady annual growth rate of 3.5 per cent, anticipates a demographic surge, projecting a population of 10.5 million by 2030.
“Therefore, this collaboration underscores our commitment to delivering unparalleled event experiences within an integrated and comprehensive business and lifestyle destination, by working diligently with all concerned parties, in order to achieve the ambitious goals of Vision 2030”.
