METT Singapore has entered a strategic partnership with UPGroup Asia and The MasterPlan to enhance its positioning in the business events landscape.
The agreement, signed on April 17 during the METTUP 2026 industry networking event, integrates the hotel’s luxury venue spaces with specialised AVL (audio, visual, and lighting) production and B2B programming expertise.
Under the arrangement, UPGroup Asia becomes the preferred AVL partner for the hotel. The firm will provide integrated AVL and livestream solutions while activating its Venue Management Programme to streamline on-site operations. Simultaneously, The MasterPlan takes on the role of preferred B2B event agency and programme partner, offering expertise in C-level meetings, product launches, and conference design.
The collaboration is designed to provide a plug-and-play solution for corporate planners.
Operated by Sunset Hospitality Group, METT Singapore features a 950m2 Grand Ballroom and a 360m2 Junior Ballroom within its 84-room boutique property.
