Following its successful execution of the Flight Centre Global Gathering 2026, Bangkok-based Events Travel Asia Group (ETA Group) has launched Bwnd Events, a creative event and incentive agency focused on high-touch corporate experiences across Asia.
The launch was done at ETA Group’s Annual Partner Gathering at Capella Bangkok, establishing Bwnd as the group’s fourth specialist brand alongside Events Travel Asia, E-Transportation, and E-Distribution.
Industry veteran El Kwang will lead the new agency as chief executive, alongside newly-appointed chief operating officer Pete Make-Arun. The agency will provide end-to-end event strategy, concept development, and onsite execution, primarily targeting regional markets such as Australia and Singapore.
The launch follows ETA Group’s management of 32 events and activations during July’s Flight Centre Global Gathering in Bangkok, which hosted 2,100 international guests.
“We have worked with many DMCs over the decades of this event, and our team felt that ETA Group was absolutely one of the best,” said Dee Kelly, senior project director at FCM Meetings & Events. “The event was a huge success, and we are very aware that this was highly due to the exceptional service received.”
ETA Group’s founder and executive shairman Max Boontawee Jantasuwan cited the operational success of the Flight Centre event as the primary catalyst for accelerating Bwnd’s market entry.
PHOTO:
From left: Bwnd Events’ Pete Make-Arun; ETA Group’s Max Boontawee Jantasuwan; and Bwnd Events’ El Kwang
