The Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) is refreshing its Professional Exhibition Management (PEM) course following the signing of a Memorandum of Understanding (MoU) with the Marketing Institute of Singapore Academy (MISA) at last week’s Singapore MICE Forum.
The MoU is part of the Capability Development Alliance.
Lloyd Tan, SACEOS head of capability development, told TTGmice the new Certified Professional Events Management (CPEM) course is being planned for an end-September rollout.
“The objective is to provide a platform for event professionals at the entry level to elevate their career,” he explained, and to transform the workforce as the business events industry “reskills, upskills and cross-skills” in its evolution.
The three-day “broad spectrum subject” masterclass, held at MISA, will include topics such as event project management, event marketing, digital marketing, exhibition and sponsorship sales, and be conducted by industry practitioners who share best practices and case studies.
Subject matter for the sustainability module is being finalised, according to Tan, and SACEOS, which is working with the NTUC Learning Hub on the Certified in Sustainability course wants to incorporate that accreditation into CPEM, focusing on Singapore’s MICE Sustainability Roadmap – food and material waste management, and reducing carbon emissions and energy use.
Priced at S$2,600 (US$1,936), Singaporeans and permanent residents working in the business events industry are eligible for the Singapore Tourism Board’s Training Industry Professionals in Tourism (TIP-iT) funding of up to 50 per cent.
At the same time, Tan shared that SACEOS and MISA, which are co-marketing and co-conducting CPEM, will be addressing “regional needs” and working with respective affiliates in destinations such as Indonesia, Malaysia, the Philippines and Thailand.
“SACEOS also intends to go into mainland China, where MISA is very strong, Tan added.
