Malaysia Airlines, the national carrier of Malaysia, has selected Sabre Corporation’s PRISM solution to optimise its corporate travel segment.
Prism, a software and technology tool, will provide Malaysia Airlines with advanced data analytics, enabling a more tailored, and personalised travel experience for its business customers.
By ingesting data from over 5,000 sources worldwide amounting to more than 200 million individual corporate flight bookings in 2023, Prism provides insights and analytics, including contract profit modelling, performance reporting, and customisable reporting options. There are also more than 350 preformatted reports containing thousands of different data configurations.
One of the key benefits of PRISM is its ability to offer real-time data insights and trends, allowing Malaysia Airlines to make data-driven decisions and provide a more customised travel solution for its corporate clients. Additionally, PRISM is fully hosted on Google Cloud and now supports weekly data submissions, with the option for automated daily submissions via API.
With Prism, Malaysia Airlines will gain a deeper understanding of its corporate travel landscape while ensuring compliance with GDPR and other global data privacy regulations. The solution offers a built-in analytics tool, on-demand reporting, and API connectivity, providing airlines with the tools they need to effectively manage their corporate travel programmes.
