Amid global uncertainty and rising cost of travel and events, destinations that offer political stability, variety of experiences and accessible infrastructure have an advantage in winning over Asian event planners who are bringing with them attendees from across long distances.
Christine Barrabino, head of Monaco Convention Bureau, believes that her destination checks all the right boxes.
In this episode of TTG Conversations: Five Questions, Barrabino, discusses Monaco’s trustworthy environment, its value proposition through the lens of the new Monaco, Everything At Once destination marketing campaign, how the bureau is engaging with Asian event planners, and more.
