Asia/Singapore Tuesday, 13th January 2026
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Taiwan MICE Re-emerges Stronger Than Before

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Meet Taiwan

Brought to you by Meet Taiwan

Taipei city
Taipei city: an exceptional place to connect and inspire

As COVID-19 continues to threaten lives around the world, Taiwan’s prowess with managing the crisis reflects the efficiency, adaptability, and resources that make it a leading MICE destination.

Taiwan MICE set to thrive in the post-pandemic era

Taiwan is moving to the next step and providing a safe and financially appealing environment for business events. 

The government’s digital transition efforts enable business opportunity exploration through online exhibitions and help businesses reach overseas markets from home. These new trends show that the Taiwan MICE industry is evolving to make the best use of technology.

MEET TAIWAN spurs business recovery

To assist Taiwanese MICE with continuing to expand business opportunities in the post-pandemic era, MEET TAIWAN actively provides assistance and innovative marketing models.

Taiwan Incentive Talk, an online event series, is a new way for Asia planners and exhibitors around the world to connect on an interactive virtual platform. They will discover Taiwan is a strong, evergreen and incentivized destination, which happens to be an increasingly major factor for today’s post-COVID-19 market.

Also there will be the return of MEET TAIWAN’S Asia Super Team competition centered on the theme of Future Land with a US$50,000 incentive travel package going to the winning team. This year, the multinational event has been technically upgraded, featuring virtual and augmented reality digital tech. The interactive game platform is now wholly an online competition, bypassing pandemic restrictions so teams can “experience” some of Taiwan’s best incentive travel activities in a safe environment.

To facilitate the expansion of Taiwanese MICE overseas during the pandemic, the Taiwan Bureau of Foreign Trade pioneered an online exhibition platform to assist exhibitors with communicating with foreign buyers. At the same time, this platform can be integrated with physical exhibitions to bolster access during exhibitions. It provides multiple functions, such as virtual booths, product displays, a meeting system, and can help exhibitors with marketing analysis to explore more business opportunities.

Re-Fresh Taiwan: Building a firm and welcoming link with the world

It is anticipated that the threat of the epidemic will gradually subside. To demonstrate its human-centric approach to the MICE industry, MEET TAIWAN launched its “Re-Fresh Taiwan” initiative to encourage people to combine virus precautions with everyday life and join with global players to reach new achievements in the MICE industry.

Reassured and Safe: Taiwan’s medical-care system and public health capabilities mean that pandemic control measures can be promptly implemented.

Outstanding Service: Business event industry suppliers in Taiwan offer organizers professional and efficient services that are flexible and of a high quality.

Revolutionized Digital Era: Innovation has produced digital exhibitions and the rollout of 5G technology, providing faster and seamless livestreaming of creative moments brought about by AI, virtual reality, and other digital settings across venues.

ICC Tainan
ICC Tainan: a venue for online/offline events to explore the past and the future

MEET TAIWAN looks forward to having delegates from around the world once again gather together in the near future.

Opening of M+ museum set to boost HK’s MICE profile

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The iconic West Kowloon Cultural District is ready to enliven Hong Kong’s business events scene when M+, Asia’s first global museum of contemporary visual culture, is added to its venue list on November 12, 2021.

M+ boasts over 20 possible event spaces, which includes three cinemas, an open-air auditorium, and outdoor spaces that open out to views of Victoria Harbour.

Its spokesperson said that the venue will be “targeting MICE groups”, with possible configurations such as a 500-pax conference, or a standing-cocktail event for 1,000 people. Supported by an experienced team, M+ is working closely with the Hong Kong Tourism Board, and is planning to join tradeshows internationally to promote the venue.

The spokesperson added that they have already fielded some enquiries about incentives as well as conferences, and said that M+ “will accept bookings after the museum’s opening, withinone one year of the event date”.

All revenue generated from events at M+ will directly support the museum, its programming and operations and as such Visual Culture in Hong Kong.

Business events stakeholders in Hong Kong have welcomed the announcement of M+’s opening, and are looking forward to the new space, citing it as a potential event space for their clients.

Corporate Travel Management (CTM), head of M.I.C.E, Patrick Lam said: “I foresee many MICE travellers will choose M+ for meetings and conventions. We are expecting to draw traffic from banks, insurance companies and medical groups from mainland China, as well as international corporations because the West Kowloon Cultural District is already an attraction (in itself).”

Lam added that M+’s location, being close to Tsim Sha Tsui and Central, as well as airport, ferry terminal and transport to Shenzhen Border, makes it even more attractive.

Momentous Asia Travel & Events’ general manager, Doris Lam, told TTGmice: “I am interested in its restaurants and F&B venues. Some of them can be turned into a party venue and will be good for incentive groups. There are also small meeting spaces there and may appeal to those who are looking for a non-hotel venue to hold their meetings.”

She added that it was possible some of the locations within M+ could also incorporate street performances.

As for Katerina Tam, International Conference Consultant’s director, she has confirmed that a “culture-related event organised by the Leisure and Cultural Services Department” will be held at M+ next year.

However, as Hong Kong still has not shown any indication of the lifting of travel restrictions from other countries except mainland China in the coming months, she predicts that the main traffic will be Chinese corporates in 2022.

Boracay forms MICE Alliance, eager to welcome corporate groups back

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Boracay (pictured) has received the World Travel and Tourism Council Safe Travels Stamp

Boracay is being positioned as a sustainable tropical paradise for business events, and its launching pad will be the hosting of MICECON at the end of the month, stakeholders shared in a Zoom interview with TTGmice.

Cleofe Albiso, chair of the newly-formed Boracay MICE Alliance, said that although Boracay is best known as the country’s top leisure draw for domestic and international tourists, the island is ready for corporate groups, having rested well and spruced up over the past three years.

Boracay (pictured) has received the World Travel and Tourism Council Safe Travels Stamp

Boracay was temporarily closed in 2018 to the general public as part of the government’s efforts to rehabilitate and redevelop the island, before the pandemic hit last year.

“Covid-19 was a clincher. It became another layer of crisis to weather for the entire ecosystem of Boracay. After a long rest, the white beaches are even more beautiful. The locals miss the travellers so the latter will be truly pampered. It’s not just about their livelihoods but also the desire to provide the visitors with the unique experience in Boracay,” Albiso said.

She added that Boracay has previously forayed into business events, and was a burgeoning destination for teambuilding events, alongside small meetings and conferences.

As such, Albiso remains confident that Boracay “is definitely going to sell” when positioned as a tropical paradise for business events. Currently, the alliance is working on incentive packages to attract business events planners and organisers.

Western Visayas new regional director for tourism, Cristine Mansinares, said that MICECON 2021, to be held in Boracay from October 26-29, 2021, will have 25 buyers heading to the island, alongside a virtual component. MICECON will also be a benchmark as to how Boracay conducts business events under the current situation.

Mansinares added that work still needs to be done, such as positioning and branding Boracay as a preferred business events destination, taking into account the need for tourism sustainability, noting that safety guidelines for business events are already in place. The cache of accommodations, from budget to upscale, also bodes well for business events.

Elmar Lina, president of Boracay MICE Alliance, pointed out that the island is able to handle a variety of corporate events with physical distancing factored in. Venues include 1,500 seats at the island’s biggest convention facility, Paradise Garden Convention Center.

Business events capacity will also be boosted by 800 pax next year, with the slated opening of Boracay Convention Center, shared Lina, who is also general manager of Savoy and Belmont hotels in the Boracay Newcoast integrated tourism development.

Boracay MICE Alliance, supported by the Department of Tourism, its marketing arm Tourism Promotions Board and the local government unit, is composed of member hotels, Boracay Travel Agencies Tour Operators Association, Philippine Chamber of Commerce and Industry, Compliance Association of Boracay, Boracay Water Sports Association, Malay College, and other stakeholders.

So far, Boracay and Baguio City are the only two Philippine destinations that have received the World Travel and Tourism Council Safe Travels Stamp, which means they have adopted globally recognised health protocols, Mansinares pointed out.

Reworking travel risk management

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There are many considerations now when it comes to business travel

Constantly-changing travel restrictions and a lack of a standardised approach to entry requirements have dealt travel managers a tough hand, giving them increased responsibilities when it comes workforce risk management.

For travel managers looking to navigate this sea of uncertainty around travel, representatives of International SOS and Riskline have proposed a checklist, which was shared during an IT&CM Asia 2021 session, A Holistic Look at Workforce Risk Management.

There are many considerations now when it comes to business travel

Get updated frequently
It is wise for travel managers to update their travel policies frequently and stay informed of current regulations on travel restrictions. Proactive monitoring of security triggers is critical now and into the near future, as vaccine rollouts and entry guidelines vary from country to country and can change at a snap.

Keep travellers prepared and informed
Pre-empt employees on what could happen on the ground during their travel assignments, and provide a list of restrictions and regulations in the country they are travelling to.

Rely on authoritative sources
Due to a rise in scams related to vaccine and Covid-19 treatment, travel managers must be critical in their choice of information sources. Rely on government websites for information on vaccinations and specialised websites that have been vetted and corroborated.

Rethink the travel risk management programme
International travel is no doubt more complex than pre-pandemic. Travel managers must now consider factors such as the complexity of the regulatory environment which includes entry requirements and guidelines, legal ramifications of Covid-19 prevention, and the legal dimension of personal privacy and the potential for discrimination.

It is not uncommon to see work trips requiring a higher level of approval, to the point of getting the green light from the company CEO, or board of directors.

With duty of care for employees and travellers more critical than ever, travel managers should consider redesigning, rebuilding or strengthening their travel risk management programme to take in new-normal considerations.

TruTrip launches flexible booking service for business travellers

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A screenshot from TruTrip's website

South-east Asian business travel management start-up TruTrip has launched a booking service that helps travellers save on air tickets and accommodation expenses in the event of unexpected trip cancellations.

Called TruFlex, this booking option provides an instant refund of at least 80 per cent of incurred costs for travellers in the event of trip cancellations and has been launched in partnership with leading digital insurer FWD Singapore (FWD).

A screenshot from TruTrip’s website

Companies are allowed to cancel for any reason until 24 hours before their travel starts; cancel easily with a click of a button; and obtain refunds instantly in cash, not credits.

This comes as business travel often comes with the need for extra flexiblity when travelling during the pandemic. Many business travellers are left to book at the last minute or book using Flexible Fares, leaving them to frequently pay more than three times more to have more flexibility. TruTrip aims to help companies reduce overall costs for companies, without exposing them to unnecessary risks or lock-ins.

TruFlex is offered at a subscription fee of S$20 (US$14.80) per month for an entire company, plus a 12.8 per cent fee (inclusive of taxes) charged on each travel booking.

“TruFlex offers our users a real alternative between the high-cost flexible
fares and a ‘self-insure’ approach many businesses end up adopting. As we and our users tentatively restart travel, protecting from further shocks is really important – TruFlex answers this need,” stated Hugh Batley, the founder and managing director of TruTrip.

Philippines concludes its Tourism & Technology Forum on a high note

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A banner from the event

The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), concluded its 2nd Tourism & Technology Forum on October 8, with 2,620 registered delegates for the two-day event.

Originally designed as a hybrid event, the second edition of the Tourism & Technology Forum went fully virtual after the Inter-Agency Task Force for the Management of Emerging Infectious Diseases announced that Metro Manila would remain under General Community Quarantine (Alert Level 4), which meant that large-scale business events were not allowed.

A banner from the event

On opening day, DOT secretary Berna Romulo-Puyat encouraged more partnerships with stakeholders and local communities to further future tourism initiatives. The panel discussion on “Industry Responding to the New Era of Travel Uncertainty” underscored collaboration as key to successfully promote travel during this time.

Philippine Tour Operators Association (PHILTOA) president, Cesar Cruz added: “We’re trying to form consortiums, negotiate hotel rates, and negotiate transportation as a group, not as a single tour operator to encourage more partnerships with stakeholders and local communities.”

In addition, discussions on “Digital Content Marketing: The Art of Story Telling” by TeamAsia’s chief storyteller Bea Lim, “5 Traveler Trends to Watch Out For” by TripZilla’s senior editor Alyosha Robillos, and “Riding the Wave of Work from Anywhere” by Bloom Solutions’ chief strategy officer Luis Buenaventura proved that there is still work to be done and upskilling is needed to secure the country’s tourism future.

In the “The Rise of the Influencers” panel discussion, Global Woman Club Cyprus’s director Elisabeth Villiger Toufexis put an emphasis on the pursuit of truth for influencers to be effective. It’s all-encompassing advice to tame the ill effects of technology. If we are to be ready for a different future, we must not lose what makes us human in the first place — authentic connection.

To ensure future-readiness, TPB’s chief operating officer Maria Anthonette Velasco-Allones, concluded: “Technology is a driver of change and is not meant to be our master. It is meant to connect us and inspire meaning in these connections and serve us and our purpose, which is to make our lives better.”

Sunway opens latest eco outpost in Johor, Malaysia

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A rendering of the entire development

Sunway Hospitality has opened Sunway Hotel Big Box, the first Sunway hotel in southern Malaysia, part of City Iskandar Puteri, a 728ha integrated township with residential, hospitality, retail, educational and medical elements.

For corporate travellers and event planners, the 284-key Sunway Hotel Big Box features three flexible meeting rooms that can accommodate between 20 and 300 people, with a three-metre LED video wall and mobile 86” interactive touch screen Smart Panel to uplift any presentation.

A rendering of the entire Sunway development

Guestrooms have been decked out with a smart flatscreen IPTV, fridges, complimentary Wi-Fi, and coffee- and tea-making appliances. And as part of Sunway’s commitment to the United Nations Sustainable Development Goals, each room will also provide reusable, sanitised and sealed stainless-steel bottles, with water dispensers on every floor, and guest bathrooms will feature organic shampoo and bath gel in recyclable containers, reducing the need for single-use plastics and helping to eliminate non-degradable waste.

Facilities on-site include an outdoor pool and children’s pool, 24-hour fitness centre, or Pool Bar. The Pendas Café serves local and international cuisine for breakfast, lunch and dinner, with a 24-hour in-room dining menu.

Sunway Hotel Big Box hotel also offers corporate guests access to a natural playground surrounded by some of the region’s lushest mangrove forests resulting from preservation and conservation efforts by Sunway.

Cycling paths and hiking trails abound, and the hospitality company is in the midst of planning for other activities that will bring corporate groups closer to nature. Alternatively, adrenaline-fuelled activities such as ATV driving, go-karting, paintballing, indoor snowboarding and more can be enjoyed at X-Park, which is within walking distance of the hotel.

Meanwhile, retail therapy is available at the Sunway Big Box Retail Park. Connected to the hotel via a bridge, 46,000m2 open-air mall offers numerous retail, F&B and entertainment outlets, including 13 large warehouse-style concept stores.

Sunway Hotel Big Box is accessible via Senai International Airport, Puteri Harbour International Ferry Terminal, and the Coastal Highway Southern Link from Singapore, which is just five kilometres away.

BWH Hotel Group announces new president and CEO

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Lawrence (Larry) M. Cuculic has been appointed president and CEO by
BWH Hotel Group’s Board of Directors, taking over from outgoing president and CEO, David Kong.

Lawrence (Larry) M. Cuculic

Cuculic has been serving as senior vice president and general counsel for the company for 12 years and will assume his new role as president and CEO on December 1, 2021.

Prior to joining BWH Hotel Group, Cuculic was senior vice president general counsel and corporate secretary for Wabash National Corporation. Previously, Cuculic served as vice president legal and corporate secretary for American Commercial Lines, and was a partner in the law firm Gambs, Mucker & Bauman.

Tourism WA welcomes new managing director

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Former Perth Airport executive Carolyn Turnbull has been appointed as Tourism Western Australia’s new managing director, for a five-year term that will commence October 18, 2021.

Turnbull brings 20 years of international leadership experience in the tourism and hospitality industry, and joined Tourism WA in 2020 as the executive director – industry, aviation and markets.

The industry leader’s experience includes senior executive roles with global hospitality brands including Aman Resorts.

Before joining Tourism WA, Turnbull was spearheading the development of the western gateway as chief aviation development officer at Perth Airport.

Germany now a top business travel destination for Singapore corporates: FCM

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Singapore’s vaccinated travel lane (VTL) with Germany has catapulted the European destination to the top of the outbound chart for business travel at FCM, doubling the travel management company’s bookings into Germany in September.

An analysis of FCM’s data revealed that almost 100 per cent of people returning from Munich and Frankfurt are on VTL flights. Travellers have switched from non-VTL flights or transferred from other German cities onto VTL flights out of Frankfurt or Munich so they can enter Singapore without need for quarantine.

Business travellers from Singapore are using Germany as a central meeting point with colleagues from other parts of Europe and the US; New Town Hall, Marienplatz, Munich pictured

Vicki Parris, vice president for customer success in Asia, noted that “companies and travellers’ travel intent remains high, especially to VTL destinations”.

“We are seeing a very positive outlook with corporate travellers eager to embrace the VTLs. Corporate travel and the corresponding customer experience are getting a new lease of life. With the pandemic taking its toll on relationships and mental well-being, we also noticed a change in the purpose of travel among our clients,” Parris added.

While leisure, bleisure and home leave usually account for less than five per cent of FCM’s booking volume in the past, the VTL has triggered a massive spike in these travel purposes in September, accounting for a third of total bookings.

The majority of travellers are European expatriates who have not seen their families for the past 18 months. While many of them used the Singapore-Germany VTL for business needs, several travellers also took the opportunity to either meet with family or add on a few days of leisure into the trip.

Hassle-free access to Germany has also led business travellers from Singapore to use the destination as a central meeting point with colleagues, particularly from across Europe and the US, Parris told TTGmice.

“FCM also took the opportunity to do (the same) and had corporate executive team members from the UK and other parts of Europe, the US and Singapore catch-up for the first time in 18 months, face-to-face in Munich,” she added.

Germany currently allows travellers aged 12 years and older from non-high-risk and virus mutant regions to enter with proof of full vaccination, recovery from Covid-19, or a negative test result. Unrestricted travel is offered to residents from countries such as Canada, South Korea, Taiwan, and the UAE. European Union citizens are exempted from entry restrictions.

When asked if the convenience of meeting up in Germany has also encouraged clients from other parts of Asia to choose to convene with Singapore colleagues and business partners in the destination, Parris said this has yet to happen.

“However, we do have a number of clients headquartered in Germany and the rest of Europe, and so are expecting a greater pick-up soon…from the rest of our Asian markets,” she said, adding that “Europe remains a key region of importance for FCM Asia’s clients for a variety of reasons including business travel, bleisure, home leave and repatriation”.

Parris: Europe remains a key region of importance for FCM Asia’s clients

To stimulate demand and activity for these newly opened routes, airlines with VTL flights have reduced their economy fares by an average of 60 per cent post-VTL announcement, noted FCM. On the other hand, prices of business class tickets have increased by 15 per cent as airlines attempt to regain revenue from less price-sensitive businesses and individual corporate travellers.

Parris said prices across all cabins would rise on the back of pent-up travel demand, especially in a situation of limited availability on selected flights to a single destination.

“However, as Flight Centre Travel Group and FCM have seen in other countries where travel has resumed, traveller confidence takes time to rebuild,” she said.

“FCM has seen a very good start to the second half of 2021 globally. Many western countries have already stopped using lockdowns and we saw our European and Americas markets pick up significantly through their international and domestic corporate travel markets respectively.

“In Singapore, the VTLs were introduced as part of the goal towards an endemic endgame and the encouraging uplift in bookings and travel since its introduction is driving a lot of confidence in Asia for the months ahead,” she said.

She expects the strong German-bound corporate travel momentum out of Singapore to continue into the year-end.

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