Hubilo Technologies, a virtual and hybrid event platform, has partnered with Constellar Venues (Constellar) to elevate hybrid event experiences in the Asia Pacific (APAC) region.

The partnership leverages Constellar’s partner networks in the APAC region, insight-generation capabilities, market knowledge, and established expertise in the hybrid event space. Hubilo’s virtual and hybrid events platform with its engagement features, will further offer data analytics and capabilities that can generate new opportunities for businesses and event organisers to effectively deliver maximum return on investment (ROI).

Both entities aim to pave the way forward for hybrid events of the future by delivering unparalleled event management services, digital project management, user experience design, testing and onboarding services, technological support, and other specialised services.

As the events industry moves towards hybrid engagement models in a post-pandemic world – according to Allied Market Research – the industry’s size was valued at US$1,135 billion in 2019 and is expected to reach US$1,553 billion by 2028, registering a CAGR of 11.2 per cent from 2021 to 2028; the Asia Pacific region will exhibit the highest CAGR of 13.3 per cent during 2021-2028.

Vaibhav Jain, CEO and founder, Hubilo, said in a statement: “Unlike so many other business buzz phrases that come and go, digital transformation, especially in the event management space, is fundamental to business success.”

Hubilo recently unveiled an improved version of its platform, with additional engagement features placing greater emphasis on attendee experience and streamlined and minimalist navigation. It also comes with enhanced sponsored interaction capabilities such as networking lounges and demo rooms equipped with virtual booth chats, polls, and Q&As for sponsors and exhibitors that allow for seamless interaction between attendees.

Hubilo’s entire event can also be streamed through a mobile app, similarly to using a laptop. This is inclusive of all activities, entering a session or an exhibitor’s booth, securing a seat in the networking lounge, participating in the polls, games, Q&As, or engaging with a fellow attendee. In a hybrid format, the app will act as an enabler to connect offline and online attendees.

Aloysius Arlando, chief executive (Venues), Constellar Holdings, added: “As Singapore returns to Phase 2 (Heightened Alert) and countries the world over impose varying degrees of restrictions to combat the pandemic, virtual and hybrid events like what Hubilo and Constellar offer will be key to restarting MICE events & travel and in helping to sustain economic growth in the region.”