MALAYSIA is now offering its Twin Deal programme, first launched in China last September, in Taiwan, Hong Kong, South Korea, Australia, New Zealand and Europe.
The programme rewards both the client and the MICE planner. Depending on the size of the meeting, the client enjoys free souvenirs, welcome packages, cocktails, police outriders, etc, while the planner gains points which can be redeemed for a Malaysia trip.
A corporate meeting or incentive travel with at least 50 delegates automatically qualifies for the programme.
Ho Yoke Ping, general manager sales & marketing of Malaysia Convention & Exhibition Bureau (MyCEB), said Twin Deal saw “immediate” response in China when it was launched. To-date, MyCEB has secured 9,000 participants from China under the programme.
Ho said MyCEB was planning to appoint a sales representative in China “earliest by the end of the year”.
Only in operation since July 2010, MyCEB has established a global presence with the appointments of Moulden Marketing as its sales representative in Europe, Marketing Challenges International in North America, and Gaining Edge in Australia/New Zealand.
Last year, the bureau secured more than 49 international and regional conventions until 2016 in partnership with its affiliates.