SHAREROOMSONWEB, a dynamic trading platform that permits medical conference organisers to sell off allocated hotel rooms, is set to launch an app at the start of 2013, enabling users to buy and sell room allocations on the go.
âWe designed shareroomsonweb to answer a specific market need, and now, weâve identified the need to adapt it to new market requirements, and how online transactions have actually evolved,â said Thomas Amiconi, leading consultant, Amiconi Consulting.
According to Amiconi, European and North American congress organisers are the most prolific users of the online site, but âthe number of Asian professionals is growingâ.
He expects the app to appeal to a similar market mix.
In order to attract more users to its main site, Amiconi is deploying a raft of direct marketing initiatives, such as newsletters to key MICE professionals, while leveraging on existing relationships. It is also looking at the possibility of extending the platform to other sectors.
Shareroomsonweb, which was launched in December 2011, currently has a cache of 200 medical event planners, and users are increasing at a rate of around five per week. Hotel rooms are based in primarily in the US and Europe. As at end-September, the site boasted 60 allotments, offering a total of 2,000 rooms. Sellers are charged five per cent commission on each sale transacted. This is the siteâs sole source of revenue.