KENES Asia has made its foray into the Philippine market with the help of Global-Link MP Events International Inc, a company owned by both Global-Link and MP International.
Together, they have so far staged the International Rice Genetics Symposium at the Dusit Thani Manila last November, and are organising the 10th Asia Pacific Congress of Hypertension (APCH) in February and Asia Pacific Rheumatology Congress (APLAR 2014) in April, both at the Radisson Blu Hotel Cebu.
Jing Lagandaon, COO at Global-Link MP, told TTGmice e-Weekly that Kenes took charge of trade show programming, while her company handled logistical matters.
Staff from Global-Link MP was sent for training at Kenes in preparation for the collaboration.
“The relationship with Kenes started two years ago. Now that Kenes is organising shows in the Philippines, we are effectively representing them. Kenes is a relatively new player (here). Without us, it might be harder for them do their events here,” said Lagandaon.
“Our basic strength is that we know the Philippine market very well. We have a good network of connections; we are able to get volume discounts; and we are able to work with people who are expert in different fields,” she added.
Besides co-owning Global Link MP Events, Global-Link also has an exhibition division, Global-Link Exhibitions.
“We’re more known for organising exhibitions, like Philconstruct, held every November,” said Lagandaon, who added that about 70 per cent of Global-Link’s revenue comes from exhibitions, 15 per cent from official representation for Hong Kong Trade Development Council, Messe Frankfurt and Messe Dusseldorf, and the rest from conferences ¬– a segment the company wishes to grow.
