FCM Travel Solutions is keen to capture a piece of the MICE pie with the launch of the new FCm MICE team in Singapore.
Leveraging FCm’s parent company, Flight Centre Travel Group (FCTG), Mark Ten, general manager of FCm Travel Solutions, said this support would give FCm “global negotiating muscle to deliver the most competitive prices on all travel, meetings and events requests”.
Ten said: “Establishing FCm MICE is part of our five-year plan at FCTG to boost our operations in Singapore. We have been fielding smaller meeting and incentive requests from our corporate client base for some time, and now is the right time to extend ourselves into MICE.
“We see offering expertise in the MICE sector as a natural extension of our corporate offering, and necessary as part of an end-to-end service for our corporate clients,” Ten added.
While the MICE team has three staff now, Ten added that the number will be grown to seven. FCm MICE, which will tackle both inbound and outbound MICE, will handle approximately 10 per cent of the overall business in FCTG.
Emphasising that FCm MICE has an advantage over the competition because of its ability to build on FCTG’s existing network, he said: “MICE planners are always looking for creative programmes with more interesting and non-traditional offerings, yet this is also a very price-sensitive segment and customers want a lot more value for less.
“As such, we have a network of suppliers and DMCs that we can leverage, and close relationships with NTOs that will allow us to tap into new ideas for immersive experiences,” Ten added.