WITH just over a year until it opens its doors, the International Convention Centre (ICC) Sydney continues to receive âstrong interestâ from Asia, CEO Geoff Donaghy told TTGmice e-Weekly during the Pacific Area Incentives & Conferences Expo in Auckland on Wednesday.
âAsia is a dynamic and important market for Sydney, and along with the rise in associations and decision makers in the region, we expect continued and increasing business enquiries,â Donaghy said.
He added: âMany Asian buyers and clients will have already experienced successful events at ICC Sydneyâs sister venue Kuala Lumpur Convention Centre. As a result, they will be familiar with the high quality of facilities and service provided by ICC Sydneyâs manager, AEG Ogden.â
To sustain the momentum in the lead up to December 2016, the ICC will remain active in the market. In partnership with Business Events Australia and Business Events Sydney, the centre will be attending Business Events Australiaâs North East Asia Showcase and the South East Asia Roadshow next year.
And while theyâre keeping mum on the number of bookings theyâve received out of Asia and their targets for the market, the hallmark event secured from the region for the new centre is the Amway China Leadership Seminar, which is expected to attract upwards of 10,000 delegates in March 2017.
âWe couldnât be more excited to be hosting an event of such prestige, scale and importance. It is certainly an event befitting of the capability and grandeur of the new ICC Sydney.â