ICC Sydney eyes Asia a year out from opening

WITH just over a year until it opens its doors, the International Convention Centre (ICC) Sydney continues to receive “strong interest” from Asia, CEO Geoff Donaghy told TTGmice e-Weekly during the Pacific Area Incentives & Conferences Expo in Auckland on Wednesday.

“Asia is a dynamic and important market for Sydney, and along with the rise in associations and decision makers in the region, we expect continued and increasing business enquiries,” Donaghy said.

He added: “Many Asian buyers and clients will have already experienced successful events at ICC Sydney’s sister venue Kuala Lumpur Convention Centre. As a result, they will be familiar with the high quality of facilities and service provided by ICC Sydney’s manager, AEG Ogden.”

To sustain the momentum in the lead up to December 2016, the ICC will remain active in the market. In partnership with Business Events Australia and Business Events Sydney, the centre will be attending Business Events Australia’s North East Asia Showcase and the South East Asia Roadshow next year.

And while they’re keeping mum on the number of bookings they’ve received out of Asia and their targets for the market, the hallmark event secured from the region for the new centre is the Amway China Leadership Seminar, which is expected to attract upwards of 10,000 delegates in March 2017.

“We couldn’t be more excited to be hosting an event of such prestige, scale and importance. It is certainly an event befitting of the capability and grandeur of the new ICC Sydney.”

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