Malaysia’s MICE awards motivate better event production: MyCEB chief

THE Recognising Award Winning Results (rAWr) Awards, in its second edition this year, has fuelled competitiveness among local business event players and resulted in improved MICE standards, observed Malaysia Convention & Exhibition Bureau (MyCEB) chief, Zulkefli Hj Sharif.

“I’ve seen how the Awards has encouraged local players to raise the standards of their operations and events so as to win. Those who did not win the first round (in 2013 when rAWr was inaugurated) strove hard to make an impact this year,” Zulkefli remarked.

The Awards drew close to 60 submissions this year, and the presentation ceremony and gala dinner was held last Thurday evening at the Kuala Lumpur Convention Centre. It recognised several business events and specialists including Food and Hotel Malaysia by Malaysian Exhibition Services for Best Trade Exhibition (15,000m2 and below); ARCHIDEX by C.I.S Network for Best Trade Exhibition (15,001m2 and above); Winning Together Sales Kick-off Meeting by Pacific World for Best Incentive Programme; and Pearl Holiday (M) Travel & Tours for Destination Management Company Award For Excellence.

Anthony Wong, group managing director of AOS Convention & Events, was bestowed the Minister’s Award For Business Events Industry, an award that recognises an individual’s invaluable contribution to the Malaysian MICE industry through successful event bids and training for students and peers.

The rAWr Awards is jointly organised by MyCEB and the Malaysia Association of Convention and Exhibition Organisers and Suppliers (MACEOS).

MACEOS president, Vincent Tan, said the Awards functions well as a membership driver for the association, as it is only open to MACEOS members.

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