German ProWein tradeshow to launch Asian edition in 2016

THE first ProWine ASIA 2016, which will be held alongside FHA2016 next April, has so far attracted a strong interest from the international community, all keen on tapping the growing market opportunities in the region which is expected to see an annual growth of seven million prospective drinkers and a 13 per cent rise in spending.

According to the International Wine & Spirit Research 2014-2019, Asia is expected to see the largest volume increase of any region across the beer, wine, spirits and mixed drinks categories. Total yearly consumption is set to surge by almost 1.2 billion nine-litre cases by 2019.

These figures are increasingly fuelled by the wine trade in South-east Asia. By 2020, this region alone will account for 30 per cent of Asia’s wine business.

Organised by Singapore Exhibition Services in partnership with Messe Dusseldorf Asia, the event in Singapore is modelled on the global wine and spirits trade fair, ProWein, organised by Messe Düsseldorf in Germany and launched in 1994.

ProWine ASIA 2016 has already secured participation from 17 countries and regions including Australia, Canada, France, Germany, Greece, Hungary, Italy, Japan, Portugal, Russia, Singapore, South Africa, and the US. They will occupy group pavilions and individual booths.

Beattrice J Ho, project director at Messe Düsseldorf Asia, said: “ProWine ASIA will bring international exhibiting companies into closer contact with buyers from across South-east Asia. These opportunities will also exist through our programme of events that incorporate master classes, seminars, as well as special tastings and presentations by exhibiting companies that are keen to leverage the unprecedented opportunities that South-east Asia has to offer to wine and spirit companies of all sizes.”

Ting Siew Mui, project director of Lifestyle Events at Singapore Exhibition Services, added the collaboration with Messe Düsseldorf Asia on hosting ProWine ASIA 2016 will allow her company to “further develop and extend FHA’s wine and spirits segment”.

“This will enable us to help industry players in the region meet sales demands and keep abreast of latest industry trends and developments,” said Ting.

ProWine ASIA 2016 will run from April 12 to 15, 2016 at Singapore Expo Hall 10.

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