Career inspiration – Sammi Cheng, Director of exhibition, Uniplan Hong Kong

SammiCheng1What led you to a career with Uniplan Hong Kong?

Prior to Uniplan, I worked in visual merchandising and event production, specialising in seasonal and festive decoration. I joined the company’s exhibition team in 2006 through a referral by a colleague.

What do you do on a daily basis? 

I oversee sales activities of the exhibition team and ensure that the team achieves sales targets. I also lead the team in delivering spectacular projects. I constantly monitor and improve work procedures to raise efficiency and effectiveness across the team. Most importantly though, I focus on creating an environment for my teammates to thrive and be motivated towards personal growth.

What is your greatest career achievement so far in this role? 

I have been with Uniplan for nine years and the company recognises the tremendous contributions I’ve made. My latest and greatest achievement is having exceeded my sales target by 13 per cent and, at the same time, attained a business growth of 50 per cent over a span of two years.

What advice would you give to someone looking to join the exhibitions business? 

It is important to know that new challenges constantly arise. Hence, problem solving and communication skills are essential. Attention to detail is critical too in this dynamic industry. Other skills that are advantageous to this industry are proficiency in multiple languages and great presentation skills.

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