The Grand Ho Tram Strip guns for stronger international MICE bookings

The property hosts corporate golf events at its award-winning golf course, The Bluffs (pictured)

The Grand Ho Tram Strip in Vietnam is unveiling a new brand campaign by early Q3 to grow its international MICE bookings, as it continues to grow its hardware three years on.

Director of sales and marketing Khanh Le, said the property has established a strong following among domestic vacationers since its opening in July 2013, and currently draws a 70-30 domestic-international split in corporate event bookings.

He said: “We are in the process of rolling out a programme to drastically increase and enhance our brand visibility in international markets, which we believe will raise our international bookings closer to a 50-50 split.”

Khanh believes that “being the first and largest international standard integrated resort” in Vietnam has given The Grand “a headstart” in attracting corporate events, particularly teambuilding programmes. It offers 541 keys, 10 F&B outlets, four swimming pools, a 2.2km stretch of private beach, a Grand Ballroom for 1,800 people and several break-out rooms, and award-winning The Bluffs golf course and clubhouse which houses additional meeting venues.

“The Bluffs has hosted countless corporate golf days and industry tournaments. It adds another arrow to the bow for MICE planners looking to host events at The Grand,” remarked Khanh.

In January the property unveiled new entertainment facilities which are expected to raise the fun factor for corporate events. These new hardware includes a 3D cinema, karaoke lounges, retail outlets and the Central Park, a one-hectare attraction that houses an 18-hole miniature golf course, a football field, a basketball court, a pétanque court and more.

The integrated resort will expand further, with plans for a second tower, a residential condotel and a vacation home close to The Grand as well as a luxury villa on the golf course.

“We will start to see these new developments coming on-line next year and rolling out steadily from then on. Later phases will see additional resorts, including one with an international standard casino,” shared Khanh.

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